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The boat race
The Marketing Departments of two rival American and Japanese companies decided to hold a boat race. Both teams practiced hard and long to reach their peak performance levels until both teams felt they were ready to demonstrate their prowess.
The big day arrived, and the Japanese won by a mile. The American team was discouraged by the loss. Morale sagged. Corporate management decided that the reason for the crushing defeat had to be found, so they hired a consultant to investigate the problem and recommend corrective action.
The consultant's finding: The Japanese team had eight people rowing and one person steering; the American team had one person rowing and eight people steering. After a year of additional study and millions spent analyzing the problem, the consultant firm concluded that too many people were steering and not enough people were rowing on the American team.
So as race day neared again the following year, the American team's management structure was completely reorganized. The new structure: four steering managers, three area steering managers, and a new performance review system for the person rowing the boat to provide work incentive.
Again the big day dawned, the race began, and the Japanese team won by TWO miles. Humiliated, the American corporation laid off the rower for poor performance and gave the managers a bonus for discovering the problem.
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